Collaborating with book bloggers can accelerate book sales. They help you spread the word among its readers and followers. Be sure to include searching relevant blogs in your niche/genre in your marketing plan.

For all writers, it is a dream to experience good sales figures, advertising and getting a lot of attention about their work, but this does not happen overnight.

As a self-publisher, it is important to set up a marketing plan to reach the largest possible readership. Collaborating with relevant bloggers can help you a lot along the way. Many book bloggers collaborate with reading circles.

They also use various social media such as Instagram, Facebook, YouTube, Twitter, Pinterest and their websites. Book bloggers are now getting more influence. As these sites grow, they get more and more attention in the media and in the book industry.

Investigate carefully which book bloggers may suit you, depending on your genre, niche and audience. See how many followers they have and what other social media they use. Once you have selected the ones that may support you and your book, it is time to make a plan about whom to contact and send a copy of your book to.

We recommend that you do not outreach all book bloggers at the same time. It is better if the reviews are published periodically, possibly once a week. Book bloggers can be perfect partner for your marketing plan.

WHAT A BOOK BLOGGER CAN DO FOR YOU AS AN AUTHOR:

Write a review

Spread your book information in various media, forums, events and with other book bloggers in addition to their own blog.

Sometimes it is difficult for readers to decide which book will be the next purchase. They often search on reading forums or among book blogs for tips, ideas and reviews. On some sites, you will also find comments from readers and discussion forums that provide many tips and ideas.

More and more publishers are beginning to understand the importance of book blogging and are inviting them to mingle with the publisher’s authors and take advantage of newly published books. 

It is really difficult to list book bloggers as there are thousands. And to get results you may need to target those ones relevant to your book niche, genre. You can find more book bloggers on Google with a simple search of your genre and niche.

In addition to book bloggers, as a self-publisher, you can also try to contact reading circles which you may find many on Facebook.

Melissa Mayer.